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| Activities engaged / Featured in various media |
NCR
'75 -'79 |
- Staff of Corporate Planning Division Analyzed financial Planning and forecasting. Analyzed total market growth and competitive activities. Conducted a large
market research by market segmentation
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Unilever '79 -'85 |
- Brand Manageｒ Formulate total product launch marketing plan after simulating withvarious test marketing, Perceptor, Assessor, concept screening, actual
test market
Conducted various consumer and/or trade marketing campaigns, managed promotional,
advertising agencies Analyzed market and defined market segment. Originated and directed product
strategy, sales model, promotional plan Trained in Unilever Marketing Training Course
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Obtained the first prize at the annual sales improvement proposal contest |
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Japanese
Consulate
Boston
'85 - '87
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- Staff at Japanese Consulate in Boston
Engaged in various bicultural events. |
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Philip Morris
'87 - '88
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- Brand Manager (Parliament/V.Slims)
Managed increasing two brands revenue up by 40-60% in a year by a large
ad campaign
Analyzed market and defined market segmentation. Originated and implemented product strategy, sales model, promotional plan
Organized brand advertising promotional plans together with assistant and outside advertising/promotional agencies
Trained in World Marketing Training Course and Asian Marketing Conference |
American Blue Concert |
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AVIA
'88 - '90 |
Organized whole marketing/Sales activities. |
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Chiquita
'91 - '95
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Achieved approx. three times revenue growth in the yellow banana business
contributing a significant bottom line profitability
Introducing a new way of marketing methodology to the Industry. |
At Philippines banana plantation |
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Disney
'95 - '96 |
- Executive Director, Sales/Marketing
Be in charge of sales and marketing management. Engaged in Major
distributor negotiation. Launched some major titles. |
 
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Warner
'96 - '04 |
Warner Vision Japan
Managed Warner Music Group visual company, WVJ. Launched various DVDs (500
or more titles) from Warner platform as well as acquired many music / non-music
titles.
Led Zeppelin "DVD" was honored to win the Japan Music DVD Gold
Disc Award.
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DVD Award |
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Warner
'96 - '04 |
- DVD Related Trade News Paper, Denpa Shinbun, 2001 November 8: Warner Vision
sweeping the market with a new Music DVD Catalogue Campaign
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The article explains that Warner Vision was creating a new DVD-Music Market
by conducting a sweeping catalogue campaign. After Warner Vision aggressively
promoted the new DVD music segment, other international and domestic record
companies copied this promotion. |
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Warner
'96 - '04 |
- DVD Market Trade Magazine (New Releases), Key Personnel Interview, 2003
December:
Masato Shiotani, MD of Warner Vision Japan
One of the most prestigious DVD trade magazine “New Release” featured Shiotani
as a Key Person in the industry, citing his aggressive efforts in creating
the new product market for Music DVDs as well as for his cross industry
promotional activities that resulted in the involvement of electronic manufacturers
in the market’s creation.
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Music DVD Market Development
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Warner
'96 - '04
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- Music Report (Trade Press), 2004 February 16: Developing New Generation
Audio Format DVD-Audio
Shiotani held a dual-position, besides MD of Warner Vision Japan, as co-chairman
of DVD-Audio Promotional Association for two and half years. A joint organization
between hardware manufacturers and record companies consisting of approx.
30 companies to promote the DVD-Audio, a new generation audio format utilizing
the same underlying format as DVD-Video. |
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